Skip to content

What Are the 4 Types of Promotion

Summary: Promotion is key to getting the word out about your business and there are four main types: advertising, public relations, personal selling and sales promotion, each with their own pros and cons.

If you're wanting to get the word out about your business, then promotion is the key! There are 4 main types of promotion that'll give your brand exposure and attract potential customers. These are advertising, public relations, personal selling and sales promotion. In this article, we'll be taking a peek into each of them so you can make the most of them. Let's get started!


If you're looking to spread the word about your business or product, advertising is a great way to do it. From TV, radio and print to online and outdoor ads, you can use paid media to reach a wide swath of people. Or tailor your message to a specific target audience. Done right, it can be a powerful tool for creating brand recognition and an awesome impression for your enterprise. Unfortunately, it's not always cost-effective and can be challenging to measure results.

Public Relations

Maintaining strong relationships with the public and other businesses? Master the art of PR. PR focuses on developing a favorable rep for your business – achieving it through press releases, media relations, speaking engagements, awards and events – but unlike advertising, PR's usually free or cost-effective, and can foster a sense of trust and loyalty. Though measuring the impact of PR can be difficult, it's a great way to reach prospective customers and establish credibility.

Personal Selling

Personal selling offers a personal touch to potential customers and is a great way for businesses to produce strong customer relationships. It facilitates direct conversations between salespeople and customers, allowing employees to inform, answer questions, and provide advice about the features and advantages of products. Not only is this method a surefire way to close sales and boost customer loyalty, it’s also cost effective and saves time.

Sales Promotion

Sales promotion is a great way to get customers excited to buy! Offering special deals, discounts, coupons, and exciting incentives help encourage new and existing customers to purchase your product or service. But be careful: using sales promotions can sometimes lead to a price battle and shift thinking away from the long-term plan. Unfortunately, it can also be tricky to track the success and long-term effects of the efforts.

Pros and Cons of the 4 Types of Promotion

When it comes to advertising, it's key to know the pros and cons before you jump in. Advertising is great for reaching a wide audience all at once, however, it can cost an arm and a leg! Public relations is ideal for creating relationships with the public, but it can be hard to estimate the effect. On the other hand, personal selling is effective for sealing the deal and fostering customer loyalty, although it can require a serious time commitment and a large sum of money. Plus, sales promotion helps promote sales in the short-term, yet it can lead to price cuts which might encourage short-term thinking. Each promotion has its own upsides and downsides, so make sure to weigh them out before deciding which route to go down.


It's essential to incorporate promotion into any successful marketing plan, and there're four main methods to choose from. Advertising, public relations, personal selling and sales promotion can all be viable options, depending on your objectives. Before making a final decision, assess the advantages and disadvantages of each type to ensure the chosen strategy fits your goals. With the right approach, any one of these promotion techniques can help you generate buzz and attract potential customers.

Knowing the difference between each of the 4 types of promotion is important, but to really master the art of promotion, it's essential to understand the five methods of promotion – what are the 5 methods of promotion?