What is design to sell?

Design to sell, takes the mystery out of planning, writing, and creating your own newsletters, postcards, tip sheets, and other marketing materials.

Marketers, designers, and readers have praised design to sell for the way it makes design accessible to all.

Brilliant Simplicity!

Barry Harrigan,
Marketing strategist, Ziff Davis Media

What you get

CHAPTER 1: Using design to gain a competitive edge

• How design helps you gain a visual edge
• What design is, and what design isn't
• 8 critical tasks design must perform
• Advantages of cultivating your own skills
• Familiarizing yourself with the tools of design

CHAPTER 11: Using newsletters and tip sheets to promote your expertise

• Choosing the right newsletter format and frequency
• Newsletter page architecture
• Planning and design tips
• Choosing title and content
• Preparing a yearly Editorial Calendar
• Working with templates
• Using tip sheet to reinforce the impact of your newsletter