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Roger C. Parker's Great Marketing Voices
1-hour interviews
Take a marketing expert along with you to the beach, or the next time you drive, exercise, or go for a long walk! Profit from the accumulated wisdom of many of the world's most respected marketing experts, many of whom have written books that have influenced a generation, or two, of marketing successes.
The following one-hour interviews cover all aspects of marketing, including both online and offline marketing. Interviews are divided into segments, so you can easily locate and review your favorite topics
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Price: $ 24.95
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Bob Bly has been referred to as the country's leading direct marketing copywriter. He's also the author of numerous books on direct response marketing, copywriting writing, and selling personal services. His 25+ books include the Copywriter's Handbook and Bly on Direct Marketing.
Bob's advice and books are concise and engaging, filled with numerous specific tips and techniques. Bob also is a passionate presenter who is not above using humor to make relevant points, as you'll find in this interview.
- How has copywriting changed since you wrote the first edition of The Copywriter's Bible?
- Does the Internet require a different type of writing than writing for print?
- What are some of the first tactics you recommend to business owners selling services?
- Can you describe your 6 top marketing tips for businesses who need to generate additional cash flow right now?
- Is copywriting something you have to be born with, or can you attain it later in life?
- What's the most important part of a sales letter?
- Could you share with us some copywriting tips-perhaps 7 to 10-that can help our listeners do a better job on all types of writing--from ads to proposals and newsletters?
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Jay Conrad Levinson, the "Father of Guerrilla Marketing," occupies a key position in marketing literature. Many of today's leading voices first became excited about marketing when they encountered his original Guerrilla Marketing book.
Guerrilla Marketing is the world's first, and still best-selling, marketing book series.
Guerrilla Marketing was the first book written for resource-limited business owners, rather than corporate marketing types with deep pockets. Many of today's leading voices in marketing literature credit Jay for opening their eyes to what could be done on limited budgets using creativity and perseverance. In this interview, Jay and Roger explore the many changes that have taken place over the past 25 years, as well as the fundamentals that will never change.
Sample questions
- How did Guerrilla Marketing come about?
- How has the small business landscape changed during the past twenty-five years? Do businesses face any new challenges?
- What new marketing opportunities are now available?
- What are some of the "100 Guerrilla Marketing Tools" you frequently mention?
- What are some of the biggest marketing mistakes made by business owners?
- If you could give one piece of advice to small business owners starting out, what would it be?
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Talk to any of today's Internet marketing experts, and--chances are--Alex Mandossian's name will soon come up. Alex is an experienced direct marketer who has become a a guiding light to today's generation of Internet marketers.
Since 1991, Alex has been responsible for over $223,000,000 in sales from electronic marketing media such as TV Infomercials, online catalogs, 24-hour recorded messages, voice/fax broadcasting, Teleseminars, Webinars, Podcasts and Internet Marketing. Alex calls himself a traffic conversion expert who helps web marketers increase the number and dollar amount of sales from web site visitors.
In this exclusive interview, Alex discusses the how's and why's of postcard marketing.
- Why postcards?
- What makes postcards such powerful marketing tools?
- What are some of the ways postcards can be used?
- How can postcards contribute to web site success?
- What's the first step in creating a postcard campaign?
- What are the three or four most important points to remember when creating a postcard?
- What's the difference between a postcard and a postcard campaign?
- Why choose a postcard when you can send more words as a letter for about the same cost?
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Price: $ 24.95 
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Sharron Senter is one of marketing's "new voices" based years of hands-on marketing and promotional experience. She brings her enthusiasm and fresh perspectives and frequently overlooked topics.
Marketing with articles is one of her areas of expertise. Sharron shows how to use articles used as tools to generate web site traffic. In this interview, Sharron does more than just show why you should use this powerful and often-overlooked marketing, she describes the specific do's and don'ts of article-based marketing.
- Why should businesses want to submit articles to be placed on other web sites and included in other's newsletters?
- What are the steps involved in creating a promotional article program?
- What are the most important elements of a article-based web site promotion plan?
- How long should articles be?
- What are some of the elements of a successful article?
- How should articles be formatted?
- How do you choose which article portals to submit your articles to?
- How can you check to see if your articles are being circulated?
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Even more interviews are now available!
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Complete your audio collection with more interviews from these master marketers!
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