| You pay a lot more when you only send a few postcards at a time. |
| Less True - 1 2 3 4 5 - More True |
| Because color costs more, you should restrict it to the front of your postcard. |
| Less True - 1 2 3 4 5 - More True |
| Personalizing your postcards with the recipient's first name increases costs and delays. |
| Less True - 1 2 3 4 5 - More True |
| One postcard is all it takes to make a sale. |
| Less True - 1 2 3 4 5 - More True |
| You can efficiently print color postcards on office ink-jet printers. |
| Less True - 1 2 3 4 5 - More True |
| You have to hire a professional graphic designer or freelancer to prepare your postcards. |
| Less True - 1 2 3 4 5 - More True |
| All postcards look alike, unless you can afford custom photography. |
| Less True - 1 2 3 4 5 - More True |
| It's not that hard to add address labels, postage, and sort postcards for efficient mailing, after they have been printed. |
| Less True - 1 2 3 4 5 - More True |
| It can take weeks to enter customer names and addresses into a database so you can take advantage of maximum printing and mailing efficiency. |
| Less True - 1 2 3 4 5 - More True |
| Because of blogs, e-mail, and websites, and blogs, postcards through the mail are not as effective as they used to be. |
| Less True - 1 2 3 4 5 - More True |
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