Roger C. Parker - Design to Sell - Chapter Elevent Assessment

Test Your Newsletter Marketing IQ

Newsletter marketing has changed a lot during the past few years. To find out if you're taking advantages of these changes, test the extent you agree, or disagree, with the following statements.
By return e-mail, you'll receive a personalized score plus a Scorecard Evaluation.

You need to know a lot of about desktop publishing and design to create an effective newsletter.

Less True - 1 2 3 4 5 - More True

The ideal size for a newsletter is four pages.

Less True - 1 2 3 4 5 - More True

The ideal frequency for newsletters is every other month.

Less True - 1 2 3 4 5 - More True

You need to be a good writer to create a successful newsletter marketing program

Less True - 1 2 3 4 5 - More True

I like newsletters, but am concerned about constantly increasing printing and mailing costs.

Less True - 1 2 3 4 5 - More True

File format choices for online distribution and display boil down text and HTML.

Less True - 1 2 3 4 5 - More True

The more topics you include in each issue, the better.

Less True - 1 2 3 4 5 - More True

Each issue should focus on your firm's latest achievements and successes.

Less True - 1 2 3 4 5 - More True

Each newsletter requires at least a day's work to complete.

Less True - 1 2 3 4 5 - More True

Word of mouth referrals are the best way to increase the size your newsletter mailing list.

Less True - 1 2 3 4 5 - More True

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