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Welcome to my newsletter archives The titles at right are available for immediate reading or downloading and printing. Share them with co-workers and friends. Topics include blogs, copywriting, desktop publishing, graphic design, Guerrilla Marketing, mind mapping, and webinars; plus all types of small business marketing ideas, tips, and techniques. Each issue offers concise, helpful information and resources for graphic designers, newcomers to design, and business owners planning, writing, and designing their own marketing materials and small business blogs and websites. Subscribe now so you won't miss an issue! Let me know if you don't see what you're looking for. e-mail Roger C. Parker
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Helpful advice, ideas, and tips, for online and offline marketing are just a click away! Select a topic by clicking one of the blue titles below. These newsletters reflect Roger C. Parker's helpful, commonsense approach to copywriting, design, and marketing. How to Put Creative Briefs to work Whether you buy or you sell copyright or graphic design services, creative briefs can save you time and money and ensure higher-quality results. [read or download] White Paper Design Tips for Sidebars Tips for using sidebars to increase your white paper's effectiveness by building and maintaining reader interest and communicating more information. [read or download] Discover how to use white papers to introduce new products and attract new prospects. Learn what to include and what to leave out. [read or download] MindManager 7.0 Keyboard Shortcuts Save surprising amounts of time planning articles, books, newsletters, and presentations using my 12 favorite keyboard shortcuts. [read or download] Getting started with Squidoo.com Squidoo lenses are as easy to set-up and maintain as blog posts, but they're even better at creating a community and driving traffic to your website. [read or download] Using MindManager to track blog posts By making it easy to create a focused blog content strategy, and recycle blog posts into new projects, Mindmaps can play an indispensable role in your blogging success. [read or download] Recent Trends in Blogging Software Find out about a recent blogging enhancement that's causing many website owners to consider replacing non-performing websites with a new generation of blogging software. [read or download] How to Create a Website Visitor Follow-up Strategy Learn how to create the planning, writing, and design tools necessary to create an effective website follow-up system you can implement yourself. [read or download] Use an E-books as a Lead Generator Forget printed brochures! An e-book can sell better, plus you don't need to print or mail it! You can also automate delivery! [read or download] Use a Mind Map to create your marketing planPlan How to create a marketing plan you can live with, to plan, manage, and deliver consistent, focused marketing messages throughout the year. [read or download] Take advantage of recent price reductions to visually communicate with up to 1,000 clients and prospects while talking to them on the telephone! [read or download] How to Schedule Blog Posts and Postcards Ahead of Time Too busy for e-mail and postcard marketing? Here's how to keep in touch with clients and prospects when you're busy or traveling. [read or download] 7 Essential Graphic Design Ideas Discover the 7 things you must know about design before creating your own marketing materials. Learn what design can, and cannot, do. [read or download] Newsletter marketing, choosing the right title Title choice plays a major role in the success of your newsletter. Learn how to choose a title that's short, memorable, and targets your market. [read or download] How to Self-edit Your Newsletter What to do when you run out of space and still have information you want to share. Learn how to edit without compromising design or message. [read or download] Using Blogs to Drive Website Traffic Many websites fail because they contain outdated information. This is often because most websites cannot be easily updated. The solution is to use a blog to keep your website fresh, with short, frequent updates. [read or download] Use Newsletters to Drive Website Traffic Use your newsletter as an incentive to drive clients and prospects to your website each month. Create a powerful synergy between e-mail, newsletter, and website marketing. [read or download] Marketing your photography or photographer services requires more than a great "portfolio" website. You need to keep in constant touch with buyers, clients, and clients. [read or download]
Latest posted! How to Customize Your Blog How to improve your ability to market your business by taking full advantage of the design options offered by today's blogging software programs and online service providers. [read or download] Benefits of Content Management Systems for Easy Website Updates A platform is a marketing process based on frequent messages, low-cost distribution, and control. You need one to keep in touch with prospects until they're ready to buy.[read or download] How to Create a Platform for Your Marketing Success A platform is a marketing process based on frequent messages, low-cost distribution, and control. You need one to keep in touch with prospects until they're ready to buy. [read or download] How to Prepare Better Proposals in Less Time Most proposals fail because they take too long to prepare and too much time for clients to read. Here's a simple formula for shorter, more effective, proposals. [read or download] Build your newsletter mailing list with tip sheets Tip sheets are educational messages printed on a single side of a single sheet of paper. They provide prospects with concise, helpful buying information. Use tip sheets as a bonus for signing up for your monthly newsletter. [read or download] Put customer testimonials to work Learn how to turn casual customer comments into powerful endorsements that build trust, promote your expertise, and reduce prospect uncertainty. [read or download] Using Photographs to Promote Your Business How to use a single, appropriate, photograph to create a consistent image throughout of all of your print and online marketing materials. [read or download] Graphic design tips, using design templates Templates can be great time savers, but they must be properly used. Here are some tips to help you and your employees. [read or download] Better Presentations with Adobe Acrobat Improve the quality of your presentations by converting PowerPoint visuals into Adobe Acrobat files and use Acrobat to dispaly them. [read or download] Graphic design tips for subheads Subheads both improve the appearance of your marketing messages and make them significantly easier to read. [read or download] Graphic design tips for headlines How to format headlines so they attract readers to the stories that follow and project an appropriate image. [read or download] Have you completed my 3-steps to success plan? Click to get started...
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