| The purpose of Design to Sell is to help you create your own marketing materials. |
| TrueFalse |
| You need the most expensive, feature-laden, page layout software to produce effecitve marketing materials. |
| TrueFalse |
| To create an effective marketing program, you need formal training and previous experience. |
| TrueFalse |
| To profit from design, you need a basic understanding of the how's and why's of design, plus know how to apply previously made design decisions. |
| TrueFalse |
| Planning and attention to detail has more to do with the success of a marketing program than the design background of its creator. |
| TrueFalse |
| A platform offers business owners a tangible way to consistently and efficiently promote their competence and keep in touch with clients and prospects. |
| TrueFalse |
| The brilliance of your words, ideas, or offer--by itself--is usually enough to get your market to respond. |
| TrueFalse |
| The effectiveness of design in business has little to do with creative expression or subjective evaluations. |
| TrueFalse |
| The key to the successful use of design in business is to use, and reuse, fundamentally strong designs in a way that permits consistent, low-cost, contact with clients and prospects. |
| TrueFalse |
| To avoid boring your clients and prospects, every project must be created from scratch. |
| TrueFalse |
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