Design to sell, takes the mystery out of planning, writing, and creating your own newsletters, postcards, tip sheets, and other marketing materials.
Marketers, designers, and readers havepraised design to sellfor the way itmakes design accessible to all.
Marketing strategist, Ziff Davis Media
What you get
CHAPTER 1: Using design to gain a competitive edge
How design helps you gain a visual edge
What design is, and what design isn't
8 critical tasks design must perform
Advantages of cultivating your own skills
Familiarizing yourself with the tools of design
CHAPTER 11: Using newsletters and tip sheets to promote your expertise
Choosing the right newsletter format and frequency
Newsletter page architecture
Planning and design tips
Choosing title and content
Preparing a yearly Editorial Calendar
Working with templates
Using tip sheet to reinforce the impact of your newsletter
Roger C. Parker'sdesign to selltable of contents
If you're adesign to sellreader, teacher, or trainer, use the bonus content to maximize the book's value. (If you're still undecided about buying it, you can download two sample chapters here.)
AlthoughDesign to Sell's lessons provide step-by-step assistance to Microsoft Publisher users, the book's design and marketing strategies can be used to create an effective marketing platformusing any page layout software program.
To access bonus content...
Access bonus content by chapter--below--or by type of bonus, at right.