Chapter 14 Bonus Content Developing a Plan for Your Marketing Communications
Marketing Plan Worksheet This worksheet allows you to display a year's worth of advertising and marketing activities on a single sheet of paper. You can also use it to track the resuls of your markeitng.
Test Yourself Assessment Test your understanding of the important ideas contained in this chapter.
New Content--Special Report Mind Mapping for Marketers and Writers Special Report describes how to use the latest Mind Mapping software to write more efficiently plus create an easily updated marketing and tracking plan.
Bonus categories
Assessments
These permit you, and your students, to evaluate their comprehension of the contents in each chapter. These are ideal for "before and after" comparisons.
Portfolio
These contain examples of completed projects, often based on Design to Sell's ideas and templates.
Teaching aids
Teaching aids include examples and project suggestions.
Resources
Resources include recommended books and websites.
Templates
This page offers easy access to all of the templates included in Design to Sell, plus additional designs.
Worksheets Worksheets take the time out of identifying your goals and priorities, so you can immediately get down to work.
