| 1. Marketing plans are a luxury that business owners and managers can put off until more time is available. |
| TrueFalse |
| 2. A marketing plan helps you translate intention into consistent action. |
| TrueFalse |
| 3. Assemble your marketing plan around monthly themes, or topics, that will be reinforced by all of your marketing messages each month. |
| TrueFalse |
| 4. Marketing plans help you avoid "deadline madness" which usually result in stress, missed opportunities and unnecessary costs. |
| TrueFalse |
| 5. Start by identifying how you will use postcards to support each month's marketing theme, or topic. |
| TrueFalse |
| 6. You can use postcards for either customer reinforcement or customer acquisition, but not both. |
| TrueFalse |
| 7. Newsletter topics should relate to each month's theme. |
| TrueFalse |
| 8. You can track the results of your marketing using sales, website visits, newsletter sign-ups, downloads of incentives, customer referrals, or press mentions |
| TrueFalse |
| 9. Once you create a marketing plan, you shouldn't change it until next year. |
| TrueFalse |
| 10. Spreadsheet software like Microsoft Excel make it easy to create a marketing plan and track the results. |
| TrueFalse |
Your Name:
Your Email: |
