Chapter 11 Bonus Content
Using Newsletters and Tip Sheets to Promote Your Expertise
Test Your Newsletter Marketing IQ Find out how much you, or your students, understand about using newsletters to attract new business or resell previous clients and prospects.
Title Planning Worksheet
Use this worksheet to determine the appropriate title for your newsletter.
Editorial Calendar Worksheet Before you work on your first newsletter, create an editorial calendar that will show you what topics are scheduled to appear each month. This takes the work out of preparing each issue, because your mind will be subsconsciously developing ideas before you sit down to write.
Detailed Issue Content Planner This worksheet provides additional space to describe the points you want to cover in each issue.
"Identity" Newsletter Template
Use this template as-is, or replace the "Identity" nameplate with one more appropriate for your firm. After downloading to your computer, open it in Publisher and select File, "Save As" and save it as a Publisher template.
Tip Sheet Template Use this template as the basis of creating an incentive to encourage website visitors to sign up for your e-mail newsletter.Save as a Publisher Template after downloading.
Anger Coach newsletter Sample newsletter, reproduced with permission, Copyright 2004 Dr. Tony Fiore.
Newsletter on Newsletters Resource. For over 30 years, the Newsletter on Newsletters has been the voice of the newsletter and information publishing business. An important resource, as is their yearly Newsletter Design Competition.
Assessments
These permit you, and your students, to evaluate their comprehension of the contents in each chapter. These are ideal for "before and after" comparisons.
Portfolio
These contain examples of completed projects, often based on Design to Sell's ideas and templates.
Teaching aids
Teaching aids include examples and project suggestions.
Resources
Resources include recommended books and websites.
Templates
This page offers easy access to all of the templates included in Design to Sell, plus additional designs.
Worksheets Worksheets take the time out of identifying your goals and priorities, so you can immediately get down to work.
