Chapter 10 Bonus Content
Promoting Your Business with Postcards
Postcard Opportunity Worksheet Use
this worksheet to identify opportunities for sending marketing
postcards to reinforce relationships with clients and prospects, while
reaching out to new business opportunities.
Customer Benefits Worksheet This worksheet helps you write effective copy by making it easy to relate your products and services to your prospect's needs.
Postcard Message Planner This
worksheet will help you organize your ideas and develop the information
you need to complete the front and back of your postcard.
4x6 Postcard Front (with color panel) Use
this Publisher file for the front of a 4x6 inch postcard. Use the color
panel to highlight your firm's unchanging mission, or positioning,
statement. Note that the two-column headline acts like an umbrella,
spanning the two text columns to the right of the color panel. Sized
correctly for AmazingMail. Save as a Publisher template after downloading.
4x6 Postcard Back #1 (Message Area) This Publisher file is sized correctly for the message area on the back of an AmazingMail
4x6 inch postcard. With this file, you can set your message as a
formatted graphic. (Alternately, you can personalize your mailings by
using AmazingMail's Merge feature to insert your client or prospect's
first name in each message.) Save as a Publisher Template after downloading.
4x6 Postcard Back #2 (accent area) Insert this graphic on the back of your AmazingMail postcard, below your return address and above the recipient's address. Save as a Publisher Template after downloading.
AmazingMail AmazingMail
is the leading provider of print-on-demand postcard printing and
mailing. You create your postcards on your computer; they are then
printed and mailed First Class the next day for delivery throughout the
United States--typically within two delivery days.
Alternative Printed Postcard Sample Shows a quickly prepared thank you postcard variation, based on the 4x6 Postcard Front with Color Panel file.
Assessments
These permit you, and your students, to evaluate their comprehension of the contents in each chapter. These are ideal for "before and after" comparisons.
Portfolio
These contain examples of completed projects, often based on Design to Sell's ideas and templates.
Teaching aids
Teaching aids include examples and project suggestions.
Resources
Resources include recommended books and websites.
Templates
This page offers easy access to all of the templates included in Design to Sell, plus additional designs.
Worksheets Worksheets take the time out of identifying your goals and priorities, so you can immediately get down to work.
