| 1. Since design is a creative activity, planning is less important than mastering design theory and software techniques. |
| TrueFalse |
| 2. Customers and prospects are always interested in reading marketing messages. |
| TrueFalse |
| 3. Chunking involves breaking long articles into a series of shorter, easier-to-read, bite-sized elements. |
| TrueFalse |
| 4. Clutter often results from excessive text formatting. |
| TrueFalse |
| 5. Readers unconsciously judge the value of a message by the amount of attention paid to details, like the presence of extra spacing between words or two spaces following periods at the end of sentences. |
| TrueFalse |
| 6. You can be more creatively expressive when formatting titles than when formatting headlines, subheads, and body copy. |
| TrueFalse |
| 7. You can improve your ability to use type to “voice” your marketing materials by investing in the Light and Heavy versions of the typeface designs you’re using for headlines and subheads. |
| TrueFalse |
| 8. “Headers” refers to text repeated at the bottom of every page. |
| TrueFalse |
| 9. 'Pull quotes” permit you to provide a place where you can include detailed information that, if placed inside an article, would interrupt the flow of ideas. |
| TrueFalse |
| 10. 'Sidebars' can be used to draw attention to the main phrase or sentence on a page. |
| TrueFalse |
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